🏆 Best Executive Coach in Asia 2026 (Asia Business Outlook) • The Times of India columnist • 570+ Google reviews ✨
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Why People Buy Expensive Phones: What the iPhone Duo Price Is Really Selling
Apple’s folding iPhone starts at ₹2,99,900 in India and climbs to nearly ₹4.5 lakh. Dr Krishna Athal on how a price like this is engineered to feel reasonable, why people buy expensive phones they cannot justify, and what responsible buying looks like when money is not the problem.
Dr Krishna Athal