🏆 Best Executive Coach in Asia 2026 (Asia Business Outlook) • The Times of India columnist • 570+ Google reviews ✨


Transference and counter-transference are the invisible dynamics that shape every coaching session. This piece explores what they are, how they show up in the room, what the neuroscience and yogic traditions say about them, and how a thoughtful coach works with them ethically rather than pretending they do not exist.