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Why Do I Buy More Books Than I Can Read? The Psychology of Tsundoku and the Self I Long to Become

South asian woman in a library surrounded by unread books reflecting on tsundoku book buying psychology and why do i buy more books than i can read

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I have stood in bookshops holding three books I did not need, while the unread pile at home was already staring at me like a disappointed parent. I knew I could not read them all soon. I bought them anyway. This is not just poor self-control. It is something more intimate and more human. We buy books not only for information, but for identity, hope, comfort, and the intoxicating feeling that we are still becoming.

The Strange Comfort of Owning a Book I Have Not Read

There is a Japanese word for this habit: tsundoku. It refers to acquiring books and letting them pile up unread. A lovely word, really. It sounds gentler than “consumer overreach in literary clothing”.

I do not think tsundoku is merely about excess. Often, it is about emotional symbolism. A book is never just a book. It is a future self in paperback. When I buy a book on philosophy, neuroscience, leadership, grief, or poetry, I am not simply purchasing pages. I am buying a possible version of myself. A calmer self. A sharper self. A more read, more articulate, more awake self.

This is why unread books can feel strangely reassuring. They represent possibility. They whisper, “You have not become this yet, but you still could.”

That is not failure. That is hope, stacked on a bedside table.

Why Buying Feels Better Than Reading in the Moment

If I am brutally honest, buying a book often feels easier and more rewarding than reading one. The purchase is immediate. Reading is delayed. Buying gives me a hit. Reading asks for discipline.

In neuroscience, this has a lot to do with the brain’s dopaminergic reward system. That sounds technical, but the idea is simple. Dopamine is a neurotransmitter involved in motivation, anticipation, and reward-seeking. It surges not only when we receive something pleasurable, but often when we expect it. The promise of transformation can be more exciting than transformation itself.

So when I buy a book, my brain may reward me before I have read a single chapter. I feel clever, ambitious, even morally improved. I have not changed, but I feel close to change. The transaction gives me a neat little emotional shortcut.

Reading, by contrast, recruits effort. Attention. Working memory. Patience. It requires my prefrontal cortex, the part of the brain involved in planning, focus, and self-regulation, to stay online long enough to move through complexity. That is not a casual ask in an age of notifications, scrolling, fractured concentration, and chronic mental fatigue.

No wonder the purchase sometimes wins.

I Buy Books for the Person I Want to Be

This, I think, is the heart of it. I rarely buy books only for the person I am today. I buy them for the person I imagine I might become if I finally got my life together properly.

The productivity book is for my disciplined self.
The spiritual book is for my wiser self.
The novel is for my slower, deeper, more aesthetically alive self.
The psychology book is for the self who will finally understand her own patterns.

In psychology, this links to the idea of the ideal self. The ideal self is the version of me I aspire to become. It can be deeply motivating, but it can also quietly accuse me. Every unread book can become a witness to the distance between my actual self and my imagined one.

That is where tsundoku becomes emotional. It is not just about unread books. It is about the ache of unrealised identities.

A bookshelf, if I am not careful, can become a shrine to self-improvement and a museum of self-reproach.

The Fantasy of Knowledge Versus the Labour of Knowing

Modern culture loves the appearance of knowledge. We display books on shelves, on tables, on social media, on carefully curated backgrounds during video calls. Books still carry moral prestige. They signal seriousness, depth, aspiration. To own books is to announce that one values thought, culture, and growth.

But there is a societal question worth asking here. Have we started consuming ideas the way we consume everything else? Fast, performative, identity-driven, and slightly anxious?

Sometimes buying a book has become like ordering a salad and feeling healthier before eating it. The symbolism arrives before the substance.

The trouble is that knowledge is not decorative. Reading is not an aesthetic. Real learning is slow. It inconveniences the ego. It asks me to sit still long enough to be changed by something more demanding than a summary.

And many of us are tired. Not lazy. Tired.

A long day of work, emotional labour, caregiving, commuting, admin, and digital overstimulation does not leave much cognitive bandwidth. This is where executive function matters. Executive function refers to the brain’s management system for prioritising, organising, and sustaining effort. When this system is overloaded, even reading a book I desperately want to read can feel strangely impossible.

So I buy another one instead. Another future. Another promise.

My Unread Books Are Not Evidence of Failure

There was a time I looked at my unread books with guilt. Now I try to look at them with more tenderness.

Unread books are not always proof of inconsistency. Sometimes they are proof of appetite. Curiosity. A refusal to flatten life into utility. A desire to keep reaching beyond the narrowness of my present routine.

In that sense, a personal library is not only a record of what I have mastered. It is a record of what still calls me.

That matters.

The unread stack says I am still interested. Still searching. Still porous to new ideas. In a world where cynicism often masquerades as intelligence, curiosity is no small virtue.

Of course, there is a shadow side. If I keep buying books to soothe the anxiety of not being enough, then the habit becomes less about learning and more about self-medication. Then I am not building a library. I am managing discomfort with cardboard and ink.

That is a useful question to ask myself before I buy the next title: am I buying this to read, or to regulate a feeling?

How I Can Relate to Books More Honestly

I do not think the solution is to stop buying books altogether and become some joyless monk of minimalism. Books are one of the better things humans spend money on. There are worse addictions than curiosity.

But honesty helps.

I can admit that sometimes I buy books for fantasy. I can notice when aspiration becomes avoidance. I can choose fewer books, more deliberately. I can let my shelves become companions rather than judges.

Most of all, I can stop treating unread books as an indictment of my character. They do not prove I am undisciplined or fraudulent. They reveal the deeply human gap between desire and enactment, between admiration and practice, between the life I imagine and the life I can currently sustain.

That gap is not pathology. It is part of being alive.

Perhaps the Real Question Is Not About Books

So why do I buy more books than I can read?

Because buying lets me feel transformed before transformation begins. Because dopamine loves possibility. Because identity is often purchased before it is embodied. Because modern life rewards acquisition more than depth. Because I am tired. Because I am hopeful. Because some part of me still believes the next book might open a door in me that has been waiting quietly for years.

And perhaps that is the most compassionate truth of all.

My unread books do not simply represent what I have failed to do. They represent what I still long for. They are not only evidence of delay. They are evidence of desire.

A shelf full of unread books may not be a monument to negligence.

It may be a map of the soul in progress.

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Dr Krishna Athal Life & Executive Coach | Corporate Trainer | Leadership Consultant
Dr Krishna Athal is an internationally acclaimed Life & Executive Coach, Corporate Trainer, and Leadership Consultant with a proven track record across India, Mauritius, and Singapore. Widely regarded as a leading voice in the field, he empowers individuals and organisations to unlock potential and achieve lasting results.

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